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Research papers

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
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Citation

Van Duivenvoorde, Llauradó and Paura (2016a, November 18). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets-8927